Here’s some work I completed for my blog Atrament. Head over to my site www.iamjamesnewton.com for more information.
Atrament is a mens fashion and lifestyle blog, with a background in design and the name deriving from a deep black, usually inky substance. They wanted to portray a sleek and rich brand while still sticking to their raw and honest roots. I created an identity using only inked hand stamps that can easily be stamped onto many materials, making it cost effective and low maintenance, while still retaining the deep black appearance Atrament wanted.